How to Break Through the Clutter
BestPractice Nordic helps pharma companies break through the advertising clutter by delivering high-quality, relevant content to healthcare professionals (HCPs) in the Nordics. Our platform fosters trust through focused advertising, disease-specific content, independent education, and omnichannel strategies that drive real engagement and change.
In today’s pharmaceutical industry, breaking through the clutter is more challenging than ever. Healthcare professionals (HCPs) are constantly bombarded with an overwhelming amount of advertising and messaging. In this sea of noise, it’s difficult to make a meaningful connection, let alone drive engagement. But that’s exactly where BestPractice Nordic shines – offering a unique platform that empowers pharmaceutical companies to communicate effectively and meaningfully with HCP’s across Denmark, Norway, Sweden, and Finland.
The Rising Challenge of Cutting Through the Noise
With advertising exposure at an all-time high, it’s increasingly difficult to ensure your message gets the attention it deserves. Pharmaceutical companies are facing the challenge of not just getting in front of HCPs, but making sure their message resonates and prompts action following domestic rules and compliance.
At BestPractice Nordic we understand this challenge. Our platform is designed to cut through the noise by focusing on what truly matters: high-quality, relevant content that drives real change in behavior, knowledge, and perceptions.
The BestPractice Nordic Solution
We offer a distinct approach to connecting with HCPs, one that leverages our position as the leading healthcare platform in the Nordics.
Our strategy to limit advertising on our platform – placing ads at arm’s length and allowing no more than 2-3 advertisers per page – ensures your message is seen in a contextual environment that fosters trust and attention. This contrasts with other media platforms where excessive advertising dilutes the impact of your message. The data speaks for itself: by maintaining this standard, we succeed in driving meaningful changes with our target groups.
But how do we do this? Below are a few key strategies you might be interested in.
Theme Page: A Deep Dive into Disease-Specific Content
Theme Page are an ideal solution for engaging HCPs on specific disease areas. By offering a curated collection of content elements – including clinical background, updates from KOLs, treatment options, and best practice guidance – our theme pages provide a comprehensive overview of how to understand and treat specific conditions. This is where pharmaceutical companies can position themselves as thought leaders, driving awareness and education in a way that resonates deeply with HCPs.
See examples in Danish:
See examples in Swedish:
See example in Norwegian:
Education: Building Trust Through Independent Learning
Educational initiatives are on the rise, not only for HCPs but for the industry as well. At BestPractice Nordic, we independently produce educational courses featuring specialists, ensuring the content remains unbiased and credible. The industry has no control over the content, which fosters a level of trust that’s crucial when introducing new treatments or research.
Our educational platform provides a dynamic mix of learning formats – videos, infographics, podcasts, quizzes, case studies, and more – to deliver knowledge in an engaging and impactful way. This approach builds long-term credibility and helps HCPs confidently adopt new treatments or medicines, benefiting both the healthcare sector and the pharmaceutical companies that support it.
Focus on the Consumer Journey: Activating an Omnichannel Approach
To truly break through the clutter, you need to focus on the entire consumer journey.
At BestPractice Nordic, we help you activate an omnichannel mindset, ensuring that your message is reinforced at every stage – from initial interest to knowledge, advocacy, and behavioral change.
Rather than spreading marketing investments thinly across multiple channels, research shows that fewer, high-impact activities lead to better results. Working with us allows you to design and activate targeted marketing initiatives that make a big splash, rather than being lost in the noise of one-off banners or newsletters. Together, we can create campaigns that resonate across multiple touchpoints, driving engagement and real-world outcomes.
Be Bold, Go Big!
In a crowded and competitive landscape, the key to breaking through the clutter is to be bold. Partner with BestPractice Nordic and create large-scale, impactful marketing initiatives that not only reach HCPs but truly engage them, fostering knowledge, trust, and ultimately, change.
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